Leaflet and Poster

Graphic designers work in a particular order to help create their work that involves the production of any graphic material, digital or physical, from the conception of the designer or creative through the processes of choosing materials, prepress, printing and finishing. This process often involves using tools like Adobe Photoshop to create and manipulate design elements, or Adobe Illustrator to create the designs.

Process of Graphic Design:

1/Design Brief

setting out the goals and strategy of your design

2/Research Phase

learning about the market or users you're designing for

3/Concepts

brainstorming ideas for your designs

4/Concept Development

polishing and refining your ideas

5/Design Review

getting feedback on your design ideas

6/Iterate

improving your designs and collecting more feedback

7/Approve

getting the sign-off from your stakeholders

8/Saving and Upload

saving files and adding to a server for the client

History of Graphic Design:

Graphic Design can be traced back to the 15th century to do with moveable printing and overall communications.

Examples of the first prints were:

-Qur'an. (Islamic countries considered calligraphy to be a sacred aspect of the holy book of Islam)

-Playing Cards (first created in China but during the 15th century, German printers used a woodblock printing technique to produce the playing cards when they started circulating in Europe).

Nowadays, graphic design has evolved into logo-making and book printing. A logo is the face of many brands and notable examples include household names like: Coca Cola and Google. Many designs also hold meaning and messages like how the Olympic logo is the symbolisation of the five continents of the world.

First I created a leaflet on paper:

Actually I wanted to print out that card with the car shape out so it was more interactive.

The information cards would also be flippable and have numbers which I did end up implementing in the final leaflet.

For my leaflet, first I uploaded my map onto the second one which formed the basis of the theme.

I used pastel pink and the font 'Trodglodyte' mostly to create the interface which was inspired by early 2000s computers, making sure that I fill it to the bleed guidelines for printing.

I created pixel icons for the inside where the map was showcased and wrote at the top the words 'settings' 'file' and 'view' etc with a loading logo.

For the first page, I created an 'enter' button sort of shape with an old mouse.

The information that was supposed to be on the 'loading' screen is displayed on all on the back with numbers on the map for easier user understanding.

Then to fill up the empty space, I wrote a short text paragraph in the style of a novel blurb describing briefly the history of the Mini Cooper. I also incorporated the QR code for the client (The Community Brain) and the Kingston College logo onto the back.

Next I went into Indesign and imported my files by placing them from Illustrator. Here, I used the modes 'vertically centred' and 'horizontally centred' to put them in the right place for printing. There I adjusted a few modes for printing and used thick cartridge paper then folded it in threes. Some problems I had whilst doing it was that I folded it in the wrong place or that it creased on the back or that while using the guillotine, I cut it a bit too much that it affected some of the text; I made a second printed version:

Poster:

First, I did some moodboards for each of the 00s,80s and 60s.

80s

00s

60s

I started off by drawing Mini Coopers on paper using traditional art forms and blocky cuboids.

Then I drew them onto Illustrator digitally:

I liked the yellow and bright colours of the 60s so I ended up using the yellow car as my main focal point for my poster project.

Actually I thought that the yellow was a bit duller than I wanted it to be. The red wasn't my favourite shade but it was bright enough and the blue one didn't feel like a Mini colour. I tried to warp the blue car to induce a wavy 'psychedelic' effect but it just didn't match the colour scheme and vibe I was going for.

Here is my final poster:

To contrast with the yellow, I used bright red and purple as the opposing colour. I chose shapes that were flowy and created them using the pen tool. By layering them, I tried to portray that 70s psychedelic effect with the wavy lines.

For the background, I used a purple to white gradient for an interesting shade range and the font used for the title 'Mini Moments' was Octuple Max for that classic font look on cars.

Overall I am happy with the poster I created as it included all the themes I wanted it to be for the 70s. However, I wish I used some warmer orange tones too as it would've made the yellow of the car less dull.